I was commissioned to work on Microbiome Insights’ new website in the summer of 2018. Microbiome Insights was born from both the Life Science Institute and the Personalized Medicine Initiative at the University of British Columbia. Like most spin-off companies, they started out with a website populated with stock images which made it look generic and, frankly, quite bland. The website has been updated with new images of staff and equipment that more accurately represent their work and the services they provide.